Last Mile Tech Drives the DTC Customer Experience During COVID-19

technology

With online shopping at an all-time high, providing an outstanding customer experience has never been more important for DTC brands. COVID-19 has reiterated how critical it is for brands to seamlessly embed technology into all stages of the customer journey. From operational efficiency to full visibility for both brands and customers, data-driven technology is no longer a nice to have; it’s a must have for brands that intend to stick around.