Two years ago, my colleagues, May and Michael, and I launched a DTC grocery brand.
And like any other eCommerce brand, we invested most of our resources on customer experience. I’m proud to say, we nailed it. We had great products, and a well defined and differentiated brand. Our FB ads were branded yet performance-driven, we built a killer Instagram community, created our own influencer network, did acquisition by the book, invested in retention, and created an email marketing strategy… Every part of the user journey that was in our control, was pre-planned and very well-executed.