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Reverse logistics, also known as return management, requires the appropriate measures to promote the flow of materials back from the point of consumption to the point of origin.…

One thing that consumers don’t realize when they place an order online is the amount of effort that goes into the preparation and delivery of their purchase. As…

Post-purchase cognitive dissonance refers to the state of mind that a customer may experience that is related to a prior purchase. It is a widespread occurrence where a…

Fashion accounts for around 10% of human-generated greenhouse gas emissions mainly from the industry’s production, manufacturing, and transportation, but even consumers accustomed to the comfort, accessibility, and speed…

Subscription box businesses fear one thing most — CHURN. With exceedingly high customer acquisition costs, these companies will do anything to decrease customer drop-off and increase LTV. Not…

The best brands are just like best friends. You love to be around them, trust them with your juiciest secrets, and always have them on the top of…

As eCommerce continues to grow, DTC brands are experiencing unprecedented peaks in online sales. This means that more people do not get to test, try on, or experience…

This piece was first published in TotalRetail on May 7, 2020. COVID-19 has brought new challenges to every aspect of life, and at the same time creating opportunities…