As eCommerce continues to grow, DTC brands are experiencing unprecedented peaks in online sales. This means that more people do not get to test, try on, or experience products before purchasing them. As a result, many brands see that displaying a clear return policy increases not only the number of online customers but also the number of satisfied customers. A definite return policy is one of the most critical elements in almost any business. Having a return policy gives customers a sense of trust from the company they buy from and its’ products. According to a Harris Poll, 91 percent of consumers feel that a business’s return policy greatly influenced their purchase. So, by establishing a coherent system, your business can experience more customer satisfaction.